Firebase Dynamic Links has been shut down. Ruto provides the same functionality with better analytics, custom domains, and no vendor lock-in.
Google announced the discontinuation of Firebase Dynamic Links, and the service was shut down in August 2025. Millions of apps relied on this service for deep linking, app-to-web transitions, and user attribution. If you're looking for a reliable alternative that won't disappear, you're in the right place.
| Feature | Firebase | Ruto | Branch.io | AppsFlyer | Adjust |
|---|---|---|---|---|---|
| Status | ❌ Discontinued | ✅ Active | ✅ Active | ✅ Active | ✅ Active |
| iOS Deep Links | ✅ | ✅ | ✅ | ✅ | ✅ |
| Android App Links | ✅ | ✅ | ✅ | ✅ | ✅ |
| Web Fallback | ✅ | ✅ | ✅ | ✅ | ✅ |
| Custom Domain | ❌ | ✅ | ✅ ($299/mo+) | ✅ (Enterprise) | ✅ (Enterprise) |
| Analytics | Basic | Advanced | Advanced | Advanced | Advanced |
| QR Codes | ❌ | ✅ Auto | ✅ | ✅ | Limited |
| Setup Complexity | Medium | Easy | Complex | Complex | Complex |
| Vendor Lock-in | High (Google) | None | High | High | High |
| Starting Price | Free (shut down) | $0-24/mo | $299/mo | Contact Sales | Contact Sales |
| Enterprise Pricing | N/A | $59/mo | $2,000+/mo | Custom | Custom |
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