Deep Linking for Startups
That Actually Works

Firebase Dynamic Links is gone. Branch.io costs $300+/month. Your startup needs a solution that's powerful, affordable, and won't disappear.

Start Free - No Credit Card Required

The Startup Deep Linking Problem

You're building fast. Your users expect seamless experiences across iOS, Android, and web. Firebase Dynamic Links was perfect—until Google shut it down.

❌ Branch.io

$299/month (before you even launch)

❌ AppsFlyer

$2,000+/month with 12-month contracts

✅ Ruto

$7-24/month with everything you need

Startup-Friendly Pricing

Your Stage	What You Need	Plan	Cost
Pre-launch / MVP	Basic deep linking, testing	Free	$0/mo
Early traction (< 10K users)	Analytics, custom short links	Starter	$7/mo
Growing (10K-100K users)	Custom domain	Pro	$24/mo
Scaling (100K+ users)	Unlimited, priority support	Business	$59/mo

Compare to competitors:

• Branch.io: $299/mo minimum (33x more expensive)
• AppsFlyer: $2,000+/mo (222x more expensive)
• Adjust: $1,500+/mo (166x more expensive)

Ship Fast

10 min

Ruto

Signup to production

2-3 days

Branch.io

Sales calls, setup, SDK

1-2 weeks

AppsFlyer

Enterprise sales, contracts

Real Startup Use Cases

🛍️

E-commerce Startup

Challenge: Drive users from Instagram ads → app product pages

Solution: Ruto smart links detect device, send iOS users to App Store, Android to Play Store, desktop to website

Result: 40% higher conversion vs generic links

💪

Fitness App

Challenge: Referral program - users share workout plans

Solution: Ruto deep links open specific workouts in-app, fallback to web

Result: 3x referral signups

🎓

EdTech Platform

Challenge: Email campaigns need to open specific courses

Solution: Ruto links with course_id parameters route to correct screen

Result: 60% reduction in user drop-off

🏨

Travel Booking App

Challenge: QR codes at hotels need to open app with property pre-filled

Solution: Ruto auto-generates QR codes for every deep link

Result: 25% increase in bookings from in-hotel campaigns

What Startup Founders Say

"Branch wanted $300/mo before we even had users. Ruto's free tier got us to launch. Now paying $7/mo happily."

Alex Chen

Founder @ TaskFlow (YC W23)

"Spent 2 months building our own Firebase replacement. Switched to Ruto in 10 minutes. Biggest time-saver of 2026."

Maria Garcia

CTO @ FitBuddy (500K users)

"Our investor asked why we're paying $2K/mo for AppsFlyer. Showed them Ruto does the same for $24. Switched immediately."

James Park

CEO @ LearnNow ($2M ARR)

Migration from Firebase (20 Minutes)

Step 1

Sign Up (30 seconds)

No credit card, no calls, no demo requests.

Step 2

Create Links (5 minutes)

Import your Firebase links or create new ones. Use our web dashboard or API.

Step 3

Update App Code (10 minutes)

We provide exact code for iOS and Android. Copy, paste, done.

if let deepLink = url.getQueryParameter("deep_link_value") {

handleDeepLink(deepLink)

}

Step 4

Test (5 minutes)

Use our testing tool to verify iOS, Android, web fallbacks.

Done.

Your startup is no longer dependent on Google.

Ready to Ship?

Join startups switching from Firebase to Ruto

Start Free Compare to Competitors

Deep Linking for StartupsThat Actually Works